Levi Strauss & Co. (LS&Co.) is deeply committed to the relationship of trust we have with you - our customers. For more than 160 years we have been creating authentic products by leading with our values. As we continue to innovate in how we bring our products to life online, we’ll match cutting-edge technology with your privacy interests.
OUR PILLARS OF PRIVACY
We want you to know what and how information is collected when you interact with our website.
We will offer you choices about how your information can be used by us and our trusted business partners.
We will take reasonable precautions to protect information we collect about you on our website through the use of secure technologies.
Browsing information is information collected through cookies and web beacons to track what products you viewed and purchased, what areas or pages you viewed on our website, and other information about your browser and browsing behavior. We use browsing information to improve the design and content of our website, to suggest content and products that we think may be relevant to you, and to help us learn things like what pages are most attractive to our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns. We also allow third-party advertising companies to collect browsing information for interest-based advertising purposes, as further described below.
Interest-based advertising has become commonplace across the Web. It is the term we use for the activity that enables us to tailor ads to your interests and activities. Either LS&Co. or third-party advertising companies we work with may look at your browsing activity, such as the types of content you access, ads you click on, and searches you conduct. We can then infer certain interests you have and place ads and offer you deals that meet your needs. Our goal for interestbased advertising is to show ads to people likely to be interested in the products we offer.
Any information that can be used to identify you is considered Personal Information. This includes your name, physical address, e-mail, phone number, fax number, and credit card information.
Third-Party Advertising Companies
We allow certain companies to collect information from browsers of our website to serve interest-based ads. These companies are usually third-party ad servers, ad agencies, technology vendors or providers of sponsored content. Using cookies, web beacons, and other tracking technologies, these companies collect data from a particular browser or device about a user’s web viewing behaviors over time, across unrelated websites, and in some cases combine such data with data collected from other browsers or devices associated with the same user or household, and use such data to predict user preferences and to deliver advertisements to that user which are calculated to target that user’s predicted preferences.
Trusted Business Partners
When you visit our website, web beacons will recognize specific cookies that have been placed on your browser. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to Personal Information) have purchased a product because the cookie only identifies the browser and not you personally.
We use web beacons to suggest content and products that we think may be relevant to you, to measure the effectiveness of our advertising campaigns and to improve our website by recognizing which pages are visited and whether those visits result in purchases. Web beacons also allow third-party advertising companies we work with to select and serve banner advertisements to your browser that you would most likely to be interested in.
INFORMATION COLLECTED AND USED
What Information Do We Collect?
We collect Personal Information at different touchpoints, including when you register with our website, make a purchase through the website, or otherwise use any of our features or services. We combine Personal Information we collect from you on the website with Personal Information and other information we receive from you when you make a purchase in one of our retail stores, as well as Personal Information and other information we receive about you from our wholesale partners and other third parties, such as our trusted business partners and social media platforms. We automatically collect browsing information when you visit our website. This browsing information is linked to an IP address or another numerical identifier assigned to your browser or device.
All information that you share about yourself, whether Personal Information or not, in a public open forum, on a social network, in user-generated content elements of our website, etc., will be considered public information for the purposes of this policy. Although we appreciate your input, and at times ask for it, it is better to not post it if you aren’t comfortable with it being public.
Who Collects Information?
We collect information from you when you interact with our website. We may also collect information about you from third parties. Our trusted business partners also collect information from you on our behalf in the course of helping us operate our website and provide services of interest to you. Any reference to “we” or “us” may also refer to our trusted business partners. We also permit third-party advertising companies to collect your browsing information and numerical identifiers associated with your browser or device to provide ads on our behalf that are tailored to your interests. See the “Interest-Based Advertising” Section below for more information on interest-based ads and your choices regarding your information.
In general, collection of your Personal Information, browsing information and information you post or provide may vary across our stores and website depending on their purpose, functionality or unique aspects.
Use and Sharing of Collected Information
We use information collected on our website for four primary purposes.
- First, we use information collected to facilitate your online shopping, provide you with services, and to offer you information and promotional material about the products and services you see on our website.
- Second, we use your browsing and other information to help us analyze our website, services and offerings.
- Third, your browsing, shopping, and other information is used to provide you with interest-based advertising.
- Fourth, we may use information you post in public areas to provide you with an interactive social media experience that brings aspects of your social networking community to our website.
CHOICES REGARDING YOUR INFORMATION
Your Personal Information
With your Personal Information - like the information you give us to fulfill an order or sign up for an online offer or contest - we will always give you the right to change or correct your information and the choice of not receiving marketing from us. There are several ways you can control our use of any submitted Personal Information in connection with promotional communications.
When you set up an account, or click on “Sign In” from any page on the website, you can access, correct or update your choices and settings.
If you receive email marketing communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the “Unsubscribe” link at the bottom of the promotional email.
If you have any difficulty managing your communication preferences, please email MBXLSAprivacy@levi.com.
Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies who utilize cookies on our website to provide interest-based advertising enable you to opt out of those practices. If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, please go to aboutads.info or networkadvertising.org. We do not operate or control these sites, and are not responsible for the opt-out choices available there. It is important to note though that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete cookies or use a different computer or browser, you’ll need to renew your opt-out choice.
Another way to opt-out of or control the collection of data for interest-based advertising is to adjust your browser settings to reject cookies or to notify you when a cookie is set, as further described in the “Controlling Cookies” section below.
Please remember, even if you opt out of interest-based advertising on or through these sites and other opt-out sites or services, or by adjusting your browser settings, you may still receive ads from LS&Co., as interest-based ads are only one form of advertising.
Interacting with Social Media on our Website
Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media tools through our website, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.
Our website is intended for users who are 13 years old or older. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. California users under the age of 18 may request the removal of their content or information publicly posted on our website by e-mailing us at MBXLSAprivacy@levi.com. Please note that most of the user content that appears on our website is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.
We keep your Personal Information confidential and we require, by contract, that each of our trusted business partners who may have access to any such Personal Information keep it confidential as well. Our trusted business partners, in turn, may share information with their own service providers pursuant to similar confidentiality restrictions.
We will not sell, trade, or otherwise transfer any of your Personal Information to any other outside parties without getting your consent first. “Outside parties” do not include companies owned by LS&Co. or our trusted business partners who help operate and provide services on our website. Of course, to the extent we reasonably believe that a disclosure is required by law, to enforce our website policies, or to protect your or others’ rights, property or safety, we reserve the right to do so.
Safeguarding Your Personal Information
We maintain physical, technical, and administrative safeguards to protect the confidentiality and security of information transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through our website, we cannot and do not guarantee the security of any information you transmit on or through our website, and you do so at your own risk.
When you register at our website, we ask you to set up a password that you can use to access your information at our site. If you want to cancel your password or change it, or something happens to your password, click on “Sign In” from any page on our website, and you can access, correct or update your choices and settings from within your account.
We use Secure Socket Layer (SSL) technology to encrypt transmissions of sensitive information from your computer to our servers. However, when you communicate with customer service via email or chat on our website, these communications are handled via unsecured transmissions. Please be aware that information provided (such as email address, payment information, etc.) may be accessible to others. For that reason we ask that you protect yourself and not share sensitive information via these communication channels.
Processing in the United States
Please be aware that your Personal Information, browsing information, and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using our website, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be governed by the applicable laws in the United States.
Contact Us Regarding Your Information